MARK AI is a digital marketing company that uses artificial intelligence (AI) to help businesses drive growth and engagement. Our task was to create a logo and branding that conveyed the company’s innovative and technology-driven approach. We conducted extensive research to develop a design strategy that captured the essence of MARK AI’s mission while standing out in a crowded field. The final logo features a modern font with the “MARK” in a vibrant blue and “AI” in sleek silver, with a clean minimalist AI symbol. We also developed a branding system that included typography, a color palette, and supporting graphics, all reflecting the company’s AI-driven approach. Overall, we created a modern, innovative, and memorable brand identity that accurately reflects MARK AI’s values and mission.